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Thursday, June 11, 2009

Bulgarian Beauty Secret

Today I am taking you on a trip to Bulgaria. It is a wonderful little country in South East Europe nestled between Balkan Mountains and the Black Sea. June is the best month to discover and enjoy the Bulgarian beauty secret because it is ROSE. Bulgaria is famous for its Rose Valley which produces tons of precious flowers each year which are used by most cosmetics companies in the world in the form of rose oil added to everything from creams to perfumes.

But my personal favorite is Rose WATER. It is a 100% pure and natural product produced by steam-distillation of fresh rose blossoms. Pure rose water contains no additives, preservatives or synthetic ingredients. Very often a manufacturer says on a label that a product contains “rose essence”, this is not what I am talking about, it’s a fake, it doesn’t have the same beauty and therapeutic properties. Real, pure rose water contains nothing but rose water itself and it is produced locally, in Bulgaria, from the flowers that have just been picked.

Rose water is an excellent product for skin: it hydrates, tones, calms, stimulates regeneration process, maintains PH-balance and has anti-inflammatory properties. It also has an absolutely divine smell of fresh roses and can be used in aromatherapy. I use it as my daily face toner and I have never found a better product. I have been using it for years since it was a very popular product in the former USSR due its close ties with Bulgaria.

I buy my rose water from a family-owned Bulgarian company, Alteya, and I chose them because they are vertically integrated: they own rose fields in the Rose Valley, their manufacturing and packaging facility is right there, on the spot and thus, they guarantee the purest and freshest ingredients. Moreover, their rose water is USDA certified Organic.

The World wouldn’t have known about wonderful Alteya products but for the Internet (you cannot find them in stores yet) and now you can indulge yourself and enjoy the best and oldest Bulgarian beauty secret:

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